Plans, campaigns and investments

marketing and network advertising investment management

Management and control of advertising and marketing investments carried out by the commercial network.

We assess the investments and compare their costs consistent with the marketing policy, the communication material used, the creativity, campaigns and incentives, etc.

We sustain and provide support for the network in the most efficient manner.

As well as establishing improvement schemes, we also enhance their deployment.

dealer marketing plan management

The objective is two-fold:

  • To create guidelines to help dealers programme and structure their marketing investments in a progressive manner.
  • To analyse and communicate the differences between the dealers’ real investments, their marketing plan and their sales objectives in order to correct any misalignments at an early stage.

This service is provided using an online platform.